Northeast Regional Associations Announce Success of Joint 'Power of District 1' Shows

The Chesapeake Promotional Products Association (CPPA), New England Promotional Products Association (NEPPA), Philadelphia Area Promotional Products Association (PAPPA), and Specialty Advertising Association of Greater New York (SAAGNY) are proud to announce the success of the first annual Power of District 1 Shows collaboration, which was held Jan. 24-27 with over 500 distributor attendees.

CPPA, NEPPA, PAPPA and SAAGNY, all members of District 1’s regional association community, have worked together to foster communication and cooperation between their associations and their community of members. Each day of the week a different regional hosted a thought-provoking educational component that featured Cliff Quicksell, MAS+. Quicksell was able to share his expertise and enthusiasm for the industry with over 200 attendees throughout the week.

"As always, Cliff brings an amazing level of energy and insight to his topic," one distributor said. "Very enjoyable and thought-provoking!"

NEPPA began the week hosting its first-ever Winter Expo in Rocky Hill, Connecticut. Loren Cayer, CAS, NEPPA president and show chair, was pleased with the turnout, stating, “This first-ever show was extremely well supported and a tremendous success. The energy was spectacular, and it was clear people were happy to be back together again rekindling those Distributor/Supplier partnerships and friendships.”

Adding to the show experience, NEPPA Cares held a Winter Warm-up Food Drive and was thrilled to make a generous donation along with several boxes of food and helpful items to the Connecticut Food Bank.

Cayer further noted, “Being part of the Power of District '1' Shows week was a terrific experience. 2022 stands to be a tremendous year for Regionals and we’re excited to continue our partnership. Uniting to ensure our future is secure will be a priority and in the best interest of current and future members.”

“These regional shows, whether ours or others are truly the best way to get in front of people right now (speaking from a supplier’s point of view)," said Dan Edge, SAAGNY's director. "And I have to imagine from a distributor's view, it’s a great way to see and touch products, which is so valuable. With fewer people in offices and doing in-person meetings, these smaller shows are a safe and inviting environment to meet.”

Rachel Levin, SAAGNY's president, further noted, “Since the beginning term of my position as the President of SAAGNY, it has always been a mission to work closely, collaborate, and connect with our fellow regionals. We all share the same goals which are focused on our members. The first annual Power of District '1' Shows is just the beginning where we combine resources, values and communities that will allow us to connect and share best practices amongst the Northeast geographical region of our industry.”

PAPPA was pleased to take part in the Power of District “1” Show week. Celebrating its 50th anniversary this year, PAPPA past presidents and members attended a pre-show cocktail reception on Jan. 25.

“The show was busy from the get go on Jan. 26 with a line of distributors checking in when the doors opened and staying for the whole show," said Staci Whittington, PAPPA's president.

There were 141 distributors in attendance and several prizes were given away in recognition of the 50th anniversary. Whittington also noted, “PAPPA shifted to a three-hour show model from 10 a.m. to 1 p.m. in 2021 and this has kept the shows busy from beginning to end.”

In the spirit of giving back, PAPPA members also provided a van-full of product and clothing donations to the Mitzvah Circle Foundation to help those in need in the Philadelphia area.

“I was delighted to be part of this great collaboration on two fronts, one as president of CPPA, and second, the traveling speaker at each of the four shows," said Quicksell. "The excitement of all the attendees, suppliers, and marketing professionals was so encouraging to see. People are so ready to back to business and it showed by the high-attendance rates and positive engagement. I am so proud of all the Executive Directors and fellow presidents who had the foresight to put this great event together. Job well-done.”

Source: SAAGNY

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