PPAI Announces Board of Directors Nominees, Award Finalists, Growth of ADvocate Program
In addition, nine PPAI and regional association members were trained as PPAI ADvocates during the Promotions East show in June, bringing the total number of program participants to 143. The ADvocate program is designed to instruct and prepare industry professionals to deliver a 20-minute presentation about the effectiveness of promotional products to businesses in their local communities. The program is one of five strategic PPAI initiatives to increase sales of promotional products by creating awareness among potential buyers. In addition to providing live training, PPAI will supply each ADvocate with a CD-based PowerPoint presentation and other resource materials to develop and deliver the presentations. PPAI has set additional ADvocate training sessions for Thurs., Sept. 28, 9 a.m. to 11:30 a.m. in Chicago; and Wed., Jan. 3, 2007, 1:30 p.m. to 4 p.m. in Las Vegas.
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