PPAI Celebrates Promotional Products Work! Week With Release Of Landmark Promotional Products Advertising Awareness And Usage Study
Promotional Products Work! Week, February 25 through March 1, 2013, sponsored by Promotional Products Association International (PPAI), is an industry event dedicated to demonstrating the importance of promotional products as a powerful and effective advertising medium. A new study released by PPAI this week, The Influence of Promotional Products on Consumer Behavior, demonstrates that advertisers and marketers, now more than ever, can look to promotional products to deliver the highest rate of reach, recall and return on investment in the advertising industry, as the most cost-effective way to impact a targeted audience in a tangible, long-lasting and memorable manner. Promotional products are used to educate, highlight safety awareness, support worthy causes, recognize and reward employee achievements, sign legislation and inspire action.
PPAI research shows:
- 88 percent recall the advertiser on promotional products
- 85 percent have done business with the advertiser after receiving a promotional item
- 83 percent like promotional products
- 81 percent keep them because they are useful
- 53 percent use promotional products once a week
- 47 percent keep them for more than a year
Promotional Products Work! Week is a celebration of one of the oldest forms of branding and advertising," said Paul Bellantone, CAE, president and CEO of PPAI. "For more than 110 years, PPAI has been actively involved in advocating for and demonstrating the effectiveness of promotional products as an advertising medium. With almost three decades of comprehensive research published, The Influence of Promotional Products on Consumer Behavior study further substantiates promotional products are a worthwhile and highly effective medium for advertisers and marketers as they consider their advertising investment options."
Promotional Products Work! Week is about inspiring the industry to engage their community. During the week, thousands of promotional products businesses will host special events, partner with local businesses, and volunteer at neighborhood nonprofits.