PPAI and SAAGNY Announce Expo East Trade Show
Today, the Promotional Products Association International (PPAI) announced, from the floor of PROMOTIONS EAST, a strategic alliance between PPAI and the Specialty Advertising Association of Greater New York (SAAGNY) to produce Expo East, a promotional products trade show designed to serve the eastern United States. Under this strategic alliance, PPAI will bring its vision, growth management and production expertise to the robust eastern marketplace and PROMOTIONS EAST will cease operation at the close of this year's show.
Over the past year, PPAI has focused on reaching out to members to better understand their needs and how the association can better serve the marketplace. Taking into consideration the abundance of shows already in the industry, it was determined that an alliance between PPAI and SAAGNY to form one show, as opposed to the creation of another show, was the best way to impact the market in a positive way. Expo East will enable PPAI to reach thousands of members and industry professionals that were not attending PROMOTIONS EAST, The PPAI Expo or other major trade shows.
The strategic alliance between the two associations allows SAAGNY to focus on providing enhanced member benefits and gaining new members. It allows PPAI to bring its expertise in producing The PPAI Expo to a new area and a new audience.
"By forming this strategic alliance with PPAI and letting them bring their trade show expertise to the East Coast, it allows SAAGNY to focus on its members and the growth of the association," said Alan Baker, MAS, SAAGNY board president. "We are excited about focusing our staff and volunteers' time on developing more valuable programs and services to better serve our membership."
For more than fifty years, PPAI has produced The PPAI Expo, the promotional products industry's longest running and most successful tradeshow event held every January in Las Vegas. The PPAI Expo is ranked among the Top 50 of ALL tradeshows in the U.S. and is the largest promotional products industry tradeshow in North America.