PPAI and SAAGNY Announce Expo East Trade Show
"Over the last 17 months, PPAI has grown by 38 percent to more than 10,600 members, 46 percent of which are based east of the Mississippi. With this type of growth, PPAI, as the voice and heart of the industry has an obligation to serve the industry and our members at every level, large and small -- wherever they are -- in every geographic area," said Paul Bellantone, CAE, PPAI president and CEO. "Expo East will give us a substantial footprint in the eastern United States from which to serve our industry and our members like never before."
Slated to open May 19-21, 2013 in Atlantic City, N.J. at the Atlantic City Convention Center, Expo East will focus on the promotional products industry rooted in the eastern United States. The new show is strategically designed to meet the needs of industry stakeholders with a preference for the location, timing and convenience of a truly unique East Coast event. Expo East will feature PPAI's Vegas-style show production and its one-of-a-kind brand. and DECORATE pavilions, its top-rated education and professional development programs.
"Launching Expo East is consistent with PPAI's desire to be more inclusive with its members. We realize that there is a fairly high percentage of our membership located in the eastern U.S. not attending The PPAI Expo in Las Vegas. Therefore, they were missing out on the opportunity to experience all the great products, networking and education offered at Expo. Expo East will bring that experience to them," said Steven Meyer, MAS, PPAI chair of the board.
"We're raising the bar on how we go to market not only on the East Coast -- but nationwide," said Jonathan Riegel, MAS, SAAGNY executive director. "The strategic alliance between SAAGNY and PPAI to create Expo East represents one of the industry's most significant business developments in many years -- a truly strategic investment in the way associations strive to meet our members' needs."