PPAI Sponsors Solutions Summit in Chicago
PPAI, Irving, Texas, will once again sponsor Solutions Summit, a high-level educational forum that is now part of Marketing Days, a new event scheduled for Sept. 26 to 29, 2006, in Chicago.
“We know a marketing effort is successful when the message is consistent, targeted and moves the audience to take action,” said Steve Slagle, PPAI’s president. “And we know that incorporating promotional products into the mix in a strategic manner produces measurable results.”
The three-day umbrella event is expected to attract 30,000 attendees, more than 2,200 exhibitors and will be host to more than 120 seminars. Sponsored by The Motivation Show and the In-Store Marketing Institute, Marketing Days is a cooperative effort by PPAI and 13 other organizations to demonstrate market integration, and encourage internal and external members of all marketing disciplines to share ideas. PPAI will offer 10 programs, which are designed to educate and engage end-buyers on the power of promotional products as crucial pieces of the marketing puzzle.
“Marketing Days will provide the tools the end-buyer needs to craft a successful marketing program that incorporates all the elements crucial to delivering a campaign that is far greater that the sum of its parts,” added Slagle. “In addition, our members can take advantage of the business building and educational opportunities available as part of this event, including event marketing, point-of-purchase marketing, incentives and packaging.”
Ten educational sessions and a day-and-a-half-long seminar will be available for promotional consultants who wish to take their skills to the next level, are working toward their industry certification or desire to learn more about how promotional consultants can become key players in integrated marketing campaigns.
Promotional Marketing Association (PMA) will extend member rates to PPAI members for all PMA-sponsored seminars and programs, and badges from any official Marketing Days event will be honored at the In-Store Marketing Expo and The Motivation Show exhibit halls.