PPAM Increases Fall Show Attendance

How to re-energize a show while doubling attendance? That was the question facing the PPAM (Promotional Products Association of the Midwest) board. After a decline in show attendance, this year PPAM offered distributors and suppliers the opportunity to meet in Kansas City and St. Louis for a Fall Holiday Showcase highlighting items to use in the upcoming holiday selling season. The Kansas City show attracted 161 people versus last’s year attendance of 58; and St. Louis had 186 in attendance versus last’s year attendance of 91.