Prime Line Adds Production Capacity to Accommodate Surge of 24-Hour and Holiday Orders
Prime Line, the hard goods division of alphabroder based in Bridgeport, Conn., announced it has increased production capacity by 20 percent through the addition of multiple production lines and warehousing space to accommodate a surge of 24-hour rush holiday orders.
“The continued steady growth of our 24-hour rush items as well as our gift category made this expansion necessary,” said Jeff Lederer, president of Prime Line. “The combination of our biggest gift line ever, anchored by our Leeman New York brand, deep inventory, free 24-hour rush service and the fact that it’s backed by Prime Line and alphabroder has been the driving force behind the increase in holiday orders.”
“It’s important that distributors know they can count on us to have inventory and produce their orders quickly in the days and weeks leading up to this holiday gift-giving season. We offer more products and services like 24-hour rush service on imprinted apparel,” explained Lederer. “This year, we have invested millions of dollars in upgrading and expanding our production and warehousing facilities with the focus on servicing our distributor customers at the highest levels.”