Prime Line Attends International Promotional Group Meeting
Prime Line, Bridgeport, Conn., announced that its executive vice president, Jeff Lederer, recently completed and helped lead the International Partnership for Premiums & Gifts (IPPAG) annual summer meetings in Holland. The IPPAG is an international consortium of companies, all specializing in promotional products, from 25 countries worldwide.
“I was honored to participate as a member of the board and discuss issues such as supply chain, partnership with product development, product reviews and safet, and company benchmarking,” said Lederer. “Our long-standing partnership with IPPAG has been a valuable asset to our company, giving us a competitive advantage with custom sourcing and helping to enhance our global buying power,” he added.
Prime Line is the only North American supplier that is a member of IPPAG. Prime’s partnership with IPPAG helps the company identify factories that can deliver, and those that can’t. It also enhances Prime’s ability to stay on the cutting-edge in the promotional products industry and learn about best practices in other countries, group purchasing and more.
For more information on Prime Line, visit www.primeline.com.