Prime Line Celebrates Rubik's 40th Anniversary

Prime Line, Bridgeport, Conn., is celebrating the 40th anniversary of the invention of the Rubik's Cube by waiving set-up charges on domestic Rubik's orders for the month of April.

Invented by Erno Rubik in 1974, the Rubik's Cube was introduced to the American toy market in 1980, the same year Prime Line was founded. To date, it has sold more than 350 million units worldwide, making it one of the best selling puzzle-games in history. Prime Line is the exclusive supplier of Rubik's to the promotional products industry.