Prime Line Hires Tom Guitard as Canadian Sales Manager
Prime Line, Bridgeport, Conn., recently announced the hiring of industry veteran Tom Guitard as Canadian sales manager.
Since joining the promotional products industry in 1985, Guitard has worked as a distributor, multi-line rep and, most recently, as Canadian sales manager with the St. Regis Group. "We are thrilled to have Tom on our team," Jeff Lederer, president of Prime Line, said. "He is well-known, well-respected and the perfect person to help us grow our business in Canada."
Over the last two years, Prime Line has experienced significant sales growth in Canada due to a combination of factors: Marcus Sweeney, Prime Lines's national sales manager, has worked directly with key accounts in the greater Toronto area and participated in traveling shows across the country; the company offers FOB Toronto pricing in Canadian dollars, which is displayed in catalogs, flyers and on www.primeline.com; and free one- and three-day rush service is available to Canadian distributors.
"Programs and direct sourcing are targeted as big potential growth areas for Prime in Canada," Guitard said.
Prime Line has also recently launched a new division, Source Abroad - by Prime, which offers factory-direct pricing on a line of pre-sourced direct import items and custom products and packaging.
For more information, visit www.primeline.com.