Prime Line Launches 250 New Items

Prime Line, Bridgeport, Conn., the hard goods division of alphabroder, launched 250 new items at the industry’s January trade shows and in its 2019 "New and Favorites" catalog.

The favorites among distributors at the shows were the Prime-designed Pull-Topper and MopToppers Webcam Security Cover, the Light-Up-Your-Logo Collection, and Marble journals.

“Innovative products have always been the lifeblood of our company,” said Jeff Lederer, president of Prime Line. "We’re focused on developing our own exclusive product designs, as well as finding ways to transform commodity items and make them Prime exclusives. With new items spread across 16 product categories, huge inventory and expanded capacity, we are poised for significant growth."

All of Prime’s new items have been posted on www.primeline.com, on industry search tools and in PromoStandards feeds.

The company’s 2019 "New and Favorites" catalog includes, for the first time, embedded QR codes linked to interactive content, such as product videos, collections, web pages and success stories. An Apple device running iOS 11 or higher can access QR codes through its camera. For older iOS versions and for Android devices, users need to download a QR reader from their app store.

The 160-page catalog is available in both print and digital formats, with cover personalization available for both versions. To browse or customize the catalog, distributors can go to www.primeline.com/catalogs.

For more information on Prime Line, visit www.primeline.com.