Prime Line Launches Awareness By Prime
Prime Line, Bridgeport, Conn., recently introduced Awareness By Prime, a new line that includes unique and exclusive cause-related items. Unveiled at Expo East, the line includes existing Prime Line items along with some from the supplier's recent acquisitions, Points of Light and Source Abroad.
"We decided to remake the awareness line we acquired from Source Abroad to include mostly stock items with a few overseas items sprinkled in such as the popular Awareness Yowie," said Jeff Lederer, president of Prime Line. Most of the items are available in multiple colors that correspond with major causes.
Prime has long been a supporter of awareness causes. In 2012, the company donated $7000 raised from sales of pink items to breast cancer research.
For more information, visit www.primeline.com.