Prime Line Launches Redesigned Jetline Website
Prime Line, Bridgeport, Conn., launched a fully redesigned website for its Jetline value line—jetlinepromo.com—featuring faster loading speed, improved search and navigation, one-click action for real-time inventory queries and shipping quotes, personalized pricing for logged-in users, and responsive design that enhances the mobile user experience.
The site utilizes a streamlined design with dropdown navigation menus, enabling users to find what they need quickly and easily. The home page features a “Trending Now” section, which displays items with the most page views over the previous seven days. Filters on search results pages allow users to narrow a search or browse by price, color, etc.
Product detail pages feature large images with a zoom feature on the main image. Users can view Canadian pricing by clicking a link that appears on every product page. Linked icons at the top of every page make it easy for users to access the Prime Line website and Source Abroad web page.
“We put a lot of thought into our responsive design, and the early feedback received from mobile users has been fantastic,” said Dave Arfine, Prime’s Line's I.T. director and architect of the website.
“Our websites are the single most important marketing tool we have, and our goal is to create a great digital experience for our visitors,” said Jeff Lederer, CEO of Prime Line. “We’re going to continue to add bells and whistles along the way toward making jelinepromo.com a state-of-the-art website for our industry or any industry.”
Prime Line is also expected to launch a completely redesigned primeline.com website in the second quarter, as well as a master site that combines its three product lines—Prime Line, Jetline and Source Abroad by Prime, the company’s custom and overseas sourcing division.