Prime Line President Discusses Built Deal

"We're thrilled about the deal," said Jeff Lederer, president of Prime Line. "It's a fun line, and it's got a lot of cachet that I think works really well."

Built, known for its wine totes, lunch bags and laptop sleeves, entered the promotional products industry in 2005, but the company has focused predominantly on the larger retail side of the business. Lederer approached the company at that time, but "since they were just starting in the industry, they wanted to give it a go on their own," he explained. "More recently, I found out there were some changes going on in their organization, and I approached them about potentially renewing that discussion."