Prime Line’s Jeff Lederer Promoted to President

Bridgeport, Connecticut-based Prime Line announced the promotion of Jeff Lederer to company president, effective January 1, 2011.

In making the announcement, Prime Line CEO Rick Brenner noted, “Jeff has been preparing for this position for his whole life, having worked at Prime for the past 17 years in a variety of sales, marketing and executive roles at Prime. He’s a consummate professional, a creative and innovative marketer and a key architect of many of Prime’s most innovative service and product offerings. I’m proud to partner with Jeff and our chairman and founder Bob Lederer in continuing to build this great company into the future.”

Lederer joined Prime in 1993 as a regional sales manager and over the years has been a key visionary in helping to shape the organization in areas such as product development, new service offerings, significant web presence and with Prime Line’s overall focus on giving the highest levels of service. Lederer has traveled extensively throughout the world and represents Prime as the only U.S. member of IPPAG, the International Partnership for Promotions and Gifts. He has three beautiful children and lives in Greenwich, Conn., with his wife Wendy.