The culinary, sports and entertainment worlds have given us some absolutely fantastic duos, with peanut butter and jelly, burgers and fries (are you hungry yet?), Joe Montana and Jerry Rice, Michael Jordan and Scottie Pippen, Abbott and Costello and Laurel and Hardy as notable examples. (Our apologies to the "Bennifer" and "Brangelina" camps for their heroes' omissions.). Other fields certainly have their share of perfect pairings, too, and, we dare to say, NAPCO Media finds itself fortunate to register as a half of one such burgeoning bond. On Tuesday night, as part of the PPAI Expo, oft-commended supplier Prime Line won the coveted Gold Award for an eponymous video for which our Philadelphia-based company handled the production duties.
"The recognition is going to resonate with us for some time because of how happy we are to have had such a great collaborator," senior director of marketing David Fiderer said of his Bridgeport, Conn.-based employer's affiliation with NAPCO Media, which the event's overseer honored in Las Vegas. "We couldn't have asked for a better partnership, and we're going to continue to promote the work as a sign of what can happen when you really think an idea through and give it all you have."
For Fiderer and his Prime Line colleagues, that meant entrusting John Gelety, NAPCO Media's director of video services, to craft a creative and compelling piece that would make their sports offerings additional points of pride. With the product meant as an element of a January 2017 industry show in Orlando at which Miami Dolphins legendary quarterback Dan Marino served as the keynote speaker, Gelety, a month ahead of the gathering, began to build a funny football-focused narrative. In it, the lead, affectionately known as "Our Guy," and his cohorts try to emulate their pigskin heroes by congregating for some parking lot-situated tailgating high jinx. Sports by Prime gear dominates the climactic portion of Gelety's output, through which Our Guy does not exactly pull off his best impression of Montana, a Hall of Fame gunslinger who led the San Francisco 49ers to four Super Bowl titles, including one at Marino's expense.
"We wanted to show the breadth of our sports line products, and we definitely succeeded," Fiderer said of Prime Line's reaction to the win, which complements 2017's pair of collaborative PPAI victories between his company and NAPCO Media's Promo Marketing group. "John is a consummate professional, so it was incredibly easy and ultimately very rewarding to see his talent at work."
The Prime Line figure, in deeming video the top vehicle for engagement in the digital world, saw to it that the work received ample distribution.
"Our customers want videos, and I'd contend that other companies' audiences want them, too," Fiderer said. "Suppliers, distributors, who can't benefit from something in such high demand?"
Nearing the first anniversary of the video's unveiling, Gelety, who commended Prime Line's willingness to mesh ideas, said the work has accomplished more than most promotional product videos because it depicts the goods put to use in their intended environment. That distinction and Fiderer's enduring pride in the brainchild will lead Prime Line not only to find further uses for the video but also to inspire the fashioning of bundles, one of which, of course, will have a tailgating theme.
"In this business, you enjoy finding people with great visions," Fiderer said. "We're going to keep looking for such people, but we already know very well where to look for a great example of commitment."