Prime Line Unveils Refreshing New Eco-Responsible Program
Bridgeport, Connecticut-based Prime Line proudly announced the launch of its new Eco-Responsible initiative, intended to educate its distributors about the environmentally friendly qualities in its items. The new program is designed to differentiate and alert distributors about products so they can make informed decisions as to which environmentally friendly features and products are important.
Since it is often not clear what makes one item green versus the next, Prime’s Eco-Responsible program takes an innovative new approach to this topic. Part of the program includes an “Eco-Promise” section, including the promise by Prime to continually improve and communicate its Eco-Responsible practices throughout the year.
“Prime’s goal is to educate and inform our distributors of the environmentally friendly materials and energy used in our products, what portion of the product these materials apply to, and what we think makes the product eco-friendly,” says Jeff Lederer, executive vice president. “We want our customers to make their own informed decisions, and to be able to turn to Prime for honest, straightforward Eco-Responsible information,” he added.
Prime Line, a Top 40 supplier named by Counselor magazine, is one of the promotional products industry’s most respected suppliers. For over 25 years, Prime Line has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.
For more information about Prime Line’s, Eco-Responsible commitment and products, visit www.primeline.com/green