Prime Line's Vice President of Sales Paula Shulman Steps Down

Prime Line announced today that Paula Shulman will step away from her role as vice president of sales at the end of the year and continue with the company as a consultant.

“It’s been a difficult decision for me but one that is right at this time. With the merger of alphabroder behind us, now is the right time to transition,” said Shulman. "I know that my team is in great hands with our sales leadership and I feel confident that the company and employees will continue to prosper now that we are with alphabroder.

“Jeff [Lederer, president of Prime Line], and I have had ongoing conversations over the last six months about my long-term plan, and he has been very supportive throughout this process,” added Shulman.

Beginning Jan. 1, Shulman’s consulting role will primarily involve trade shows, sales transition, attending industry events, new product development and continuing to serve on industry boards.

“Paula has been a consistent face of our company for the last 35 years and is much loved and respected in the industry,” said Lederer. “She has contributed in so many ways to help build Prime into what it is today. Paula is and will always be a cherished member of Prime and the Lederer families.”

In an email to colleagues announcing her transition, Shulman wrote: “I am incredibly proud to have been a part of the growth and success of Prime throughout all these years. I have been able to work with so many amazing people as well. I look forward to what the future holds for me, and remain committed to supporting all of you and Prime in this process.”

In 1982, Shulman was one of the first executive managers hired by Prime Line. She rose up the ranks at Prime, holding the positions of customer service manager, director of marketing and national sales manager before ascending to vice president of sales in 2007.

From 2011 to 2012, she was president of SAAGNY, was a board trustee for the Promotional Products Education Foundation (PPEF) and is currently president of Premier Group.

Earlier this month, Prime Line merged with alphabroder. A founding member of the Quality Certification Alliance (QCA), Prime has been a leading promotional products industry supplier since 1980 and is headquartered in Bridgeport, Connecticut.

For more information about Prime Line, visit www.primeline.com.

For more information about Jetline, visit www.jetlinepromo.com.