Private But Not Peculiar
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In an effort to provide a quick primer on the subject, Paul Kunitz, general manager at Scottsboro, Alabama-based Valtex, defined
private labeling as “the means of creating a product, usually a garment, with the customer’s identification in it, [rather than] the manufacturer’s brand name.” He further said the term frequently means “substituting a customer’s label when the garments are manufactured, usually to order.”
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