Proforma Launches 600th Client E-Commerce Store
Proforma, Cleveland, has launched its 600th client e-commerce store on its ProStores platform, a proprietary online storefront system. ProStores was introduced in 2016 to provide B2B and B2C end-users with a streamlined, Amazon-like experience for online purchases. Proforma currently supports both mid-sized and Fortune 500 company stores. The Proforma ProStores range in value from $25,000 to more than $5 million in annual sales.
“We are seeing significant growth in online purchasing, especially in B2B situations where our clients’ priority is to control their brand identity and overall spend,” said Brian Carothers, Proforma’s chief technology officer. “The ProStores platform is very nimble, so it can easily integrate into clients’ existing websites while offering mobile responsiveness and detailed reporting. Most importantly, both Proforma owners and their clients have reported significant time and financial savings by managing large print and promotional programs through ProStores.”
A combination of online buying trends and the enhanced capabilities of the ProStores platform has resulted in a 33 percent increase in the number of online company stores Proforma has created since 2016.
“The ProStores e-commerce platform gives me the flexibility to create custom sites for my clients with many unique features,” said Jim Shindler, co-owner of Proforma Graphics Services in Columbus, Ohio, and Ten Million Dollar Club member. “One of the most significant advantages the ProStore platform offers is that it blends the best functionality of both print- and promo-specific e-commerce systems. ProStores allow us to provide a wide range of marketing solutions to our clients and offer the most user-friendly e-commerce experience in our industry.”
Proforma’s ProStores team assists owners and sales reps in identifying viable e-commerce opportunities and demonstrating the platform’s functionality to end-clients. Proforma e-commerce relationship manager (ERM) is assigned to each ProStore account for technology development and maintenance.
To learn more about Proforma, visit www.onlyproforma.com.
Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.