Proforma Adds New Social-media Offerings Through Exclusive Partnership with Silverback Social
Top 50 distributor Proforma, based in Cleveland, announced a new partnership with Silverback Social. As a new Preferred Limited Partner (PLP) with Proforma, Silverback Social will help Proforma owners support comprehensive social-marketing solutions that include content creation, community and brand management, digital ad buying, analytics and tracking, compliance regulation and more.
"By partnering with Silverback Social, we've created an entirely new product offering for our owners," said Frank Ciraci, chief vendor development officer for Proforma. "This is more than just setting up a Facebook Page for our customers. With Silverback Social we are able to provide high-level social media strategies, content and implementation to clients who are looking for a complete social media solution."
The unique nature of Silverback Social allows owners to provide premium-level social media community management and consultation with straightforward training and strategy sessions. Chris Dessi, CEO and founder of Silverback Social, is a regular social media expert contributor on CNBC, Fox Business (Varney & Co.), Fox Evening News and Good Day New York. He is also the author of "Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It."
"We're very excited to be partnering with Proforma," Dessi said. "Our social media solutions will help Proforma owners to provide their customers with complete social media campaigns with everything from content creation to monitoring and tracking. Our team of social media experts will handle every aspect of the clients' social media efforts. It's never been easier for Proforma owners to provide social media solutions for companies that don't have the time or resources to do it themselves."
Proforma has also recently rolled out a new social media program for its owners, called ProSocial. This custom social media dashboard is a resource for Proforma owners to tap into for timely, relevant content to share on their social media sites. Proforma has partnered with several industry vendors to provide useful information for owners to post through a variety of social media platforms. This resource has helped Proforma owners increase their brand awareness and improve their engagement by providing regular, valuable online content for their customers and prospects.