Proforma Hires New Director of Sales Development and Training
Cleveland-based Proforma announced the addition of industry veteran Bill Petrie as director of sales development and training.
Petrie will develop sales tools and training programs to help Proforma distributors create opportunities to secure major accounts.
“Bill Petrie is extremely effective in strategically coaching and guiding distributors through new opportunities, penetrating accounts and turning prospects into clients,” said Greg Muzzillo, founder of Proforma. “I’m confident Proforma owners will see their sales dramatically increase working with Bill, and using his proven strategies and processes to gain an edge on their competition.”
Petrie has more than 15 years of experience in executive leadership positions at leading promotional products distributorships, including HALO Branded Solutions and Summit Group. He has secured more than $400 million in sales throughout his career, working with companies such as Boeing, Proctor & Gamble, IBM, New York Life, Samsung and more.
He also founded brandivate, which advises to small- to medium-sized distributors on how to profitably grow their businesses. He specializes in coaching sales teams, executing recruiting strategies, creating and delivering RFP responses, and presenting promotional solutions to Fortune 500 clients.
“I’m thoroughly impressed with the level of support Proforma offers its owners and sales reps through top-notch marketing programs, sales tools and experienced leadership,” Petrie said. “Proforma offers the most comprehensive business development programs in this industry. I’m looking forward to working directly with Proforma owners and sales reps to leverage these resources to help them close more sales and earn more profits.”
Petrie has been a featured speaker at several prominent events, including the PPAI Expo, and is a board member for the Promotional Products Association of the Mid-South (PPAMS). “We are committed to putting Proforma owners and sales reps in the best position to succeed,” Muzzillo said. “Bill will be a valuable addition to our team and an incredible resource for the Proforma family. His long history of success demonstrates his ability to get results and help others achieve their dreams in this industry.”