Proforma IdeaPress Gains Edge with Ariba Discovery
"We are extremely price competitive, but the trend among companies has been to outsource to China and other regions where they could manufacture cheaply," Pande said. "We registered with Ariba Discovery to improve our visibility among decision makers, and it has really opened up the market for us."
Delivered via the Ariba Network, Ariba Discovery provides selling organizations with access to real decision-makers in the world's leading buying organizations and allows buyers to tap into a high-quality supply base. Using the service, sellers can identify valid buying opportunities faster and more cost-effectively than other marketing methods, boosting overall sales and marketing success. And in the case of Proforma, convert them into hard dollar results.