Proforma Launches New Major Accounts Program

Cleveland-based Proforma is pleased to announce the company's Major Accounts Program and the hiring of two of the industry's top major accounts leaders, Dave Hunnius and Jeff Heimerdinger to spearhead the program. Hunnius will serve as chief business development officer while Heimerdinger will be the director of business development.

Hunnius and Heimerdinger bring more than 40 years of combined sales experience to Proforma. Most recently, they led a team at WorkflowOne where they supported sales professionals in generating more than $100 million of Major Account business in three years.

“With the highest number of million-dollar producers in the industry and its superior technology platform, Proforma is positioned to become the leader in winning Major Account business,” said Hunnius.

Hunnius will lead all aspects of growing and managing the major accounts team. This includes overseeing sales strategy, proposal response, client presentation, account implementation and performance management. He will be focused on building a team supporting Proforma members in acquiring new business and penetrating existing client relationships to their maximum potential.

Heimerdinger will provide additional support and guidance for Proforma Owners. He will work in conjunction with Owners to develop and execute strategies to help them cross-sell within their major accounts. He will report directly to Hunnius.

“I believe that these hires and the new Major Account support program are unequaled in any other distributor network. This results-driven program will help further position Proforma as the distributorship of choice for individuals who are seeking to win big business,” said Greg Muzzillo, founder and co-CEO of Proforma.

According to Muzzillo, the additions of Hunnius and Heimerdinger are just the first steps in creating a network of regional support representatives located conveniently throughout the North America.