Proforma Marcom Solutions Acquires Eastern Advertising Novelty
Proforma Marcom Solutions, owned by Brian Kwiatkowski, has acquired Eastern Advertising Novelty. The distributor, based in Marlborough, Mass., will operate as Eastern Advertising Novelty powered by Proforma. Financial terms of the deal were not released.
"Working with Proforma's Mergers & Acquisitions (M&A) Team was exactly what I needed to rejuvenate my business. By completing the acquisition of Eastern Advertising Novelty I will more than triple my sales next year," said Kwiatkowski. "Proforma's M&A Team has closed more than five $1 million acquisitions this year. Their knowledge and experience gave me confidence they would successfully close this transaction to help me experience significant growth."
Founded in 1947, Eastern Advertising Novelty is one of the oldest advertising specialty products companies in the country. Through the acquisition, Eastern Advertising Novelty powered by Proforma will significantly expand its marketing services to include multimedia services, e-commerce websites, commercial printing, mobile marketing and more. The core team owner Stephen Dinoia will remain on staff.
"Our focus is on providing the best marketing solutions for our customers. Proforma Marcom Solutions acquiring Eastern Advertising Novelty will further our mission by equipping us to deliver additional resources and new levels of services that will help our clients achieve their business goals," said Dinoia. "This is a win-win for both our team and our customers."
Kwiatkowski brings more than 20 years of experience developing cost-effective marketing programs to maximize business results. As a member of the Proforma Network, one of the largest promotional companies in North America with a network of more than 500 vendor partners, Proforma Marcom Solutions will give Eastern Advertising Novelty access to award-winning marketing resources and the industry's most innovative business solutions.
For more information, visit www.OnlyProforma.com.