Proforma Partners with Global Source Link, Adds More Than 100 Sales People
Proforma, Cleveland, a leader in the printing and promotional products industry, announced today that it has entered into an agreement with Fort Scott, Kansas-based, Global Source Link (GSL). This transaction will result in more than 100 GSL sales professionals becoming individual members of the Proforma Network.
GSL distributors specialized in printing, promotional products and office supplies. The new affiliation will give the GSL distributors enhanced marketing programs and sales tools; improved buying clout with industry suppliers; and expanded product offerings including e-commerce and multimedia. In addition, they will have access to Proforma’s world class back office support services including billings, accounts payables and receivables, credit, collections, enhanced cash flow services, free credit insurance and ProVision, Proforma’s state of the art computer operating systems.
“We are excited to have the Global Source Link professionals join our team,” said Greg Muzzillo, founder of Proforma. “This is a key step in Proforma’s goal of becoming the preeminent brand in the industry through increased awareness and support across a wide demographic.”
By utilizing Proforma’s expertise in promotional products, business documents, e-commerce and multimedia, annual sales are expected to be in excess of $30 million.
“Proforma is the ideal fit for Global Source Link. This partnership will help each one of the GSL sales professionals increase sales by providing them with additional tools and resources,” said Michael Del Chiaro, president of GSL. “We are confident that this will be a win-win situation for Proforma and GSL.”
With more than 730 independent offices throughout North America, Proforma is consistently ranked among the top three distributors in the industry. In 2009, Proforma added 150 new owners to the system including four multimillion dollar distributors, more than 20 million dollar distributors and 33 members with more than a half million dollars in sales.
With more than 30 years of experience, Proforma remains clearly focused on providing solutions to North American businesses for their graphic communications needs. A leading provider of promotional products, printing services, business documents and e-commerce solutions, Proforma has received numerous awards and is recognized as one of the top three largest companies in the promotional products industry. Proforma serves more than 50,000 clients through more than 700 member offices in North America.