Proforma, Cleveland, announced this week that it set a new monthly sales record of $60 million in sales for December 2021.
The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021.
"This new sales record validates our standing as a top player in the industry," Proforma CEO Vera Muzzillo said in a press release. "In 2022, we plan to double our e-commerce presence, resulting in a total of 10,000 built by the end of the year."
Proforma joins 4imprint as a distributor posting big sales figures, adding another indicator that the promo industry's rebound is well underway. Proforma's numbers in particular are a good sign, as the distributor's record-breaking month coincided with the Omicron wave in the U.S.
The company's success in e-commerce also suggests that there's no slowdown in sight for the online shopping boom that began early in the pandemic. Proforma placed No. 3 on our 2021 Top Distributors list with $538.5 million in 2020 sales, a new record for the company at the time. Proforma credited those strong sales to its early action on PPE, but also to its e-commerce solutions.
"Proforma is confident that its ProStore development and the newly released e-commerce educational program were key contributors to 2021 growth," the distributor said in a press release. "The company looks forward to continue driving owners to their next level of success through 2022."

Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.





