Proforma's Greg Muzzillo on the Industry: Fears, Failures and Going for the Sale
Greg Muzzillo, founder of Proforma, the highest-earning distributorship for 2010 according to Promo Marketing's annual top list, shared his thoughts on many facets of the promotional industry. Covering more ground than printed in PM's May issue, listen to the audio interview for the complete presentation of Muzzillo's thoughts on how to keep selling in the face of a complex global economy, how well trade associations are advocating for the industry, and how his company deals with suppliers that sell direct.
To hear more audio from industry leaders, listen to yesterday's interview with Jay Deutsch, CEO of BDA, or Tuesday's recording of Marc Simon, CEO of HALO Branded Solutions. Print interviews from the complete top five, as well as many others from the top 50, can be found here and here respectively. The full top 50 list is also available as a PDF.