Project Iris' Cause-Conscious Women's Apparel Added to Ann Macy's Wholesale Collection Targeted to Retailers and Resellers
Combining style with substance and women's advocacy, Project Iris works in partnership with World Food Program USA, the largest humanitarian agency fighting hunger worldwide. Through this affiliation, a portion of each Project Iris sale provides nourishing meals for new mothers and their children in the most poverty-stricken parts of the globe.
"There is a lot more to Project Iris than the striking clothes we produce," Hoynes notes. "This brand was developed with a purpose—to give women that like fashion an opportunity, through their own social consumerism, to easily contribute to causes that help other women. We're spreading a message of giving and hope that is reflected through Project Iris fashions designed and manufactured with great care. With this line, we intend to raise awareness, and funds, to positively impact world hunger, malnutrition and the health of women and children in developing countries. Our initial contribution to World Food Program USA provided meals to more than 12,500 mothers and children in need."
Caitlin Masters of World Food Program USA underscores the importance of such commerce-driven contributions, noting, "No issue is more urgent, or more foundational to other development goals, than getting maternal and child nutrition. The support from private business, such as Project Iris, to provide financial backing for this specific cause is vital to providing the necessary aid."