Promo Industry IT Group Looking for New Members
The group's founders hope for more adoption across the industry, and the Promotional Industry IT community is looking for more members. The only requirement is that applicants work in the industry and specifically in the IT field: Anyone from help desk up to CIO are welcome to join, but CEOs need not apply. Denham has created a separate group, Promo Tech Execs, to focus on management and business strategies for e-commerce leaders.
"Having the key people at your organization collaborating with and/or learning from other people who are experiencing very similar challenges and priorities drives efficiency," Denham said. "Getting to the right person at an organization is well known to be the 'Holy Grail' in sales. It's also the same in IT, projects and by having IT people at distributors and suppliers networking, access to the right people is streamlined."