Promo Labs Technology Improves Marketing Results for Promotional Product Distributors
Austin, Texas-based Promo Labs, creators of smart technology that improves sales and marketing results for promotional products distributors, announced the official launch of a new company. Promo Labs is new industry-specific software company created to offer select components of the technology that enabled Boundless Network to become one of the industry's fastest-growing distributors.
“By creating Promo Labs as a stand-alone company, the industry will finally have a company that is 100 percent focused on building solutions for the promotional products professional,” said Jason Black, CEO of Boundless Network. “I look forward to watching Promo Labs deliver technology that advances how our entire industry operates.”
“Because of our distributor background, we have a unique perspective on what distributors really need in order to be successful in a rapidly changing market,” said Branndon Stewart, vice president of marketing for Promo Labs. “From marketing to sales to back office activities, we are building a suite of products that enables distributors to work smarter.”
Promo Labs initial product provides automated e-mail marketing campaigns for distributors. The tool makes it easy for sales professionals to stay top-of-mind with their clients and identify clients who are ready to buy. Promo Labs’ newest product, Propose & Close, is a powerful and free tool that streamlines the process of creating, sending and tracking proposals. The tool is currently being tested by select users, and will be unveiled in January at the PPAI Expo. Distributors can request an invitation for early access to Propose & Close at www.promolabs.com.
Chris Miller, owner and CEO of PromoPunch, a promotional products distributor, is an early adopter of Promo Labs’ technology. “As distributors, we don't get a great service built for us very often,” he said. “I’ve always said that distributors should automate any and every process we can to free up more time for tasks that actually pay the bills. Promo Labs is helping us with that.”