Promo Marketing Accepts ALS Ice Bucket Challenge
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In case you haven't heard about it, there's a viral movement that has helped to raise $79.7 million for the ALS Association (Compare that amount to $2.5 million that the organization raised in the same 28-day span last year). Basically, the recipient of the challenge can either pour ice water over his or her head or donate to the ALS Association (doing both is also an option).
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