Promo Marketing Announces New Home Page, Magazine Designs

Promo Marketing Media Group, the leading media source for the promotional products industry, announced the launch of new home page and magazine designs this week. The new designs focus on streamlining navigation and improving usability, making it easier than ever to use Promo Marketing's services.

The new site design consists of two components: A new home page and a new magazine page. The new PromoMarketing.com highlights its five core services: product search; news and sales strategies; supplier advertising; distributor services (such as custom websites and catalog production); and education and events (webinars, Power Meetings and more). The home page will also feature a dynamic advertising space, using a large central image to direct visitors to special highlighted products within Promo Marketing's product search. The new magazine page, located at magazine.promomarketing.com, will give visitors a central place to find all of Promo Marketing's editorial content, from feature articles and blogs to industry-exclusive daily news.

"We're extremely excited about the new look and navigation of PromoMarketing.com," said Nichole Stella, group president of Promo Marketing. "We've listened to distributors and changed our site to give them what they want better than anyone else: better product search, better information and better marketing services. Our new home page makes PromoMarketing.com the greatest single destination for promotional products professionals."

Starting with the January 2014 issue Promo Marketing magazine will also feature a new design. The magazine has been changed to a more modern trim size that stands out from the competition and works better with Layar's augmented reality app, and the cover has changed to a thicker, more tactile stock. While the shape of the book has changed, the volume of content has remained the same and the quality made even better, with new designs for the popular product showcases. The new issue will be arriving in mailboxes this week.

"Print is not dead, but it is changing, and smart businesses will change with it," said Kyle Richardson, editor-in-chief of Promo Marketing. "The tabloid magazine format made sense in 1999; so did personal cassette players. The mobile generation expects more content, ease of use and better presentation, and we're going to ensure Promo Marketing is always prepared to give it to them. With our new home page and magazine designs, tied together with augmented reality, we want to create a unified Promo Marketing experience."

For more information, contact group president Nichole Stella at nstella@napco.com.