Bright Ideas … Part 2
Toy and game promotions are growing in popularity in such sectors as banking, finance and real estate. (Ed.—And now more than ever, it might be a welcome distraction.)
—Larry O'Neal, advertising coordinator, Ariel Premium Supply
Promote positive employee relations:
Choosing one versatile jacket style to take end-users through every season signals that a company is making an investment in its employee.
—Christina Rubbicco, public relations coordinator, Charles River Apparel
Embrace creativity for PhRMA compliance:
Think about how patients use the drug, what the doctor can do to educate them about it and how the patients will care for themselves afterwards.
—Bonni Shevin-Sandy, president of Dard Design and vice president of Dard Products
Choose sizing wisely:
Kimono-style bathrobes lend themselves better to the one-size-fits-all concept than do traditional shawl or hooded robes.
—Sy Eren, vice president, Terry Town
Amp up a small promotion:
Add a coupon or scratch-off to a candy or mint box to maximize the promotional value of the item.
—Brett Hersh, president, Admints & Zagabor
Try a calendar:
Custom calendars, planners and diaries offer daily visibility and educational real estate for PhRMA promotions.
—Margit Fawbush, marketing manager, Norwood Promotional Products
Encourage sun protection:
SPF in lip balm is important because lips cannot protect against the sun the way the rest of the skin can. However, anything higher than SPF 15 could alter the balm's texture.
—Kathy Vichakchon, national sales manager, Leashables
For the financial industry, show the effectiveness of promotional products using facts, numbers and statistics. It appeals to a financial end-buyer's inherent strength.
—Karen Sherrill, director of marketing, Gold Bond
Master the mix:
Use unexpected color palettes to draw eyes to an apparel promotion by taking colors that are opposite each other on the color wheel and tweaking one (e.g., use yellow green with burgundy instead of the traditional Christmas green).
—Leatrice Eiseman, director, Pantone Color Institute