Bright Ideas … Part 2
More of the year's smartest sales secrets and top tips
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Bring athletics to the office:
Moisture-wicking shirts makes as much sense for a trade-show exhibitor or health-care worker as it does for a coach.
—Les Tandler, executive vice president, Game Sportswear
Reach schools and universities:
Colleges have to be conscious that they are perceived as using financial resources responsibly. Distributors who recognize that will always have the advantage.
—Ilene Wilder, director of marketing and business development, University of Pennsylvania
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Compiled Christen Gruebel
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