Survey says: Milk chocolate gets major points for popularity, that much is sure. When you're trying to appeal to a broad range of people, it's the only way to go, particularly when a promotion is going to kids.
Dark Chocolate: Bitter is Better
When you're looking to make just the right statement, sometime you have to go bold or go home. "Dark chocolate is available with different levels of cocoa content. The higher the cocoa content, the more bitter the taste," said Yngrid Bravo, corporate sales marketing manager at Astor Chocolate, Lakewood, N.J. "Selecting a dark chocolate with a cocoa content that will appeal to everyone is extremely important," she added.
Though "bitter" isn't often the word most people want to describe any dish, particularly a promotional one, sharply flavored dark chocolate has been steadily growing in popularity over the past few years. One possible reason for this, Bravo noted, is a movement toward healthier living. Dark chocolate has been starring in recent research that touts its whole-body benefits. "Medical studies have found that … antioxidants can help lower high blood pressure [and] lower the risk of heart disease, among other benefits," she explained.
And the feeling goes beyond biology. Some experts say dark chocolate carries with it a sophisticated image that lets it hold its own with even the most luxurious of goods. A recent article in the April 5, 2009 edition of the Chicago Tribune confirmed this theory: "Chocolatiers and chocoholics contend chocolate is entering into the same realm as fine wines and cheeses, indulgences connoisseurs treasure for their subtleties," it read.
So, what is the magic number? Suggested Bravo, "I recommend a cocoa content of approximately 54 percent, which has a rich flavor, the right amount of bitterness and the benefits of antioxidants."