POP QUIZ
Promo Marketing gets an education on promotional products for schools and universities
By
Maria Raha
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So, put on a pair of glasses
and sharpen a (custom-imprinted)
pencil. School is in session.
PM: What kind of promotional products does Penn order most
frequently?
Wilder: Each of Penn’s 12 schools and centers, as well as the university’s large health system, handles their own marketing initiatives. However, since I work closely with merchandising and licensing, many of these departments seek my advice for where and what to purchase.
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