PM: Do you think promotional products are more effective at the high school or university level?
Wilder: If you are speaking specifically about student interest, in my experience, all students love anything that is being given away. The difference, perhaps, is that universities have more varied audiences and thus more marketing needs than a high school typically would. At the university level, [parents are also] an important market.
PM: What’s the single most unconventional
product you’ve ever ordered?
Wilder: We had a planning retreat last year with the theme ‘Planting the Seeds of Excellence.’ I actually found ‘magic beans’ with the word ‘excellence’ [printed] on [them]—and when the plant grew the word stayed on it. It was a unique, inexpensive and fun way to instill the message of the retreat. Everyone thought that was pretty cool.