Promo Marketing Interviews North American Leadership Conference Keynote Speaker Annie Xu
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Promo Marketing: Can you tell us about your current role in the company and how it's changed over time?
Annie Xu: I have been with the company for a little over 11 years. I started in the product management field, and it evolved to handle marketing and business development. Now I lead a team of 20 in the marketing/business development user-experience/product development in the customer service field. Our team in America focuses on branding and marketing to our targeted buyer audience in America. So we conduct trade shows, we do online events to get the word out about Alibaba marketplace and educate people on how to leverage Alibaba.com to build or grow their businesses.
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- Companies:
- PPAI
Michael Cornnell
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