Promo Marketing Interviews North American Leadership Conference Keynote Speaker Annie Xu
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PM: Can you tell me a little bit about Alibaba.com, in terms of its overall business model, core strategies, etc.?
AX: Alibaba.com is a B2B online marketplace connecting business buyers and sellers all over the world. When it was first started in 1999, up until a couple of years ago, it was primarily an information exchange platform. Meaning people would go on the site, find each other and communicate and complete a transaction offline. So our users are mainly importers, wholesalers, manufacturers, retailers and so forth.
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Michael Cornnell
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