Promo Marketing Interviews Top 10 Distributors

1 Bensussen Deutsch & Associates (BD&A)

Woodinville, WA

www.bdainc.com

Principal: Jay Deutsch, CEO

“TAKING THE BULL BY THE HORNS”

PM: In your opinion, what does it mean to be a top distributor?

JD: It means we pay attention to our clients’ objectives. It means creating effective and cohesive merchandise programs that provide a tangible, useful and personal connection to our clients’ brands. It means providing the most comprehensive suite of merchandise services, and backing them with the best people around.

PM: What has been your strategy for success?

JD: BD&A’s strategy for success is proven processes, unmatched creativity, world-class expertise and relentless attention to quality. What makes us tick is being the best at these things and seeing our clients succeed as a result.

PM: What is your company doing in support of the environment? What initiatives have been put into place to lessen your environmental impact?

JD: Externally, BD&A offers an extensive line of eco-friendly brand merchandise that clients can leverage to conform to their own environmental best practices. Internally, BD&A follows eco-friendly best practices, such as recycled paper printing, a subsidized employee carpool program, company-wide recycling, low energy-use light bulbs and consolidated shipments.

PM: What is your outlook for the promotional products industry?

JD: I’m bullish on it, but only for those industry members who can provide assured quality and ROI for their clients.

2 Corporate Express Promotional Marketing (CEPM)

St. Louis, MO

www.cepromotionalmarketing.com

Principal: Dennis Multack, president

“CLIENT SATISFACTION GUARANTEED”

PM: In your opinion, what does it mean to be a top distributor?

DM: A top distributor is one a client can depend on for more than just product. Top distributors are capable of providing custom solutions that fit each client’s infrastructure and measurably produce the intended business results. Finally, they have the proper controls in place to protect the brands of their clients by assuring their products are safely manufactured, ecologically responsible and produced in accordance with the highest social standards.