Promo Marketing Magazine's Augmented Reality Features for September

Promo Marketing is excited to announce the augmented reality features for its September issue. The following pieces have been digitally augmented, scannable with smartphone or tablet via the Layar App, right off the printed page (or the linked PDFs below):

• The cover, which features a video from Ash City showcasing new jackets, fleece and polos from its North End collection
• The business gifts and incentives catalog section, which features four pages of products connected directly to informative video, websites and even e-stores.
• The jackets and outerwear catalog section, which features two pages of apparel items similarly connected to video and websites as done in the business gifts and incentives section
• Advertisements from Tri-Mountain and Haas-Jordan by Westcott

The linked PDFs above, as well as the digital edition of the magazine, are scannable via the Layar app. To get the app, search for the Layar app in your smartphone's app store or visit www.layar.com/download. The app is available for both Apple and Android operating systems.

Check back next month for news on future augmented issues.

About Augmented Reality and the Layar App
Through a technology known as "augmented reality," Promo Marketing is able to make any page in its magazine scannable by smartphone or tablet, using an app called Layar. Once scanned with the Layar app, you'll be able to see and interact with any augmented pages in the magazine. Previously hidden content will reveal itself in the app's window. Videos will play, extra articles will appear, company websites will be accessible at the tap of a finger. Essentially, Promo Marketing is now packed with even more useful, business-building information.

To get the app, search for the Layar app in your smartphone's app store or visit www.layar.com/download.

About Promo Marketing
Promo Marketing, a division of North American Publishing Company, is the source of product and marketing information for distributor sales professionals lead by the industry's most preferred publication, Promo Marketing magazine. Promo Marketing also provides a variety of industry resources dedicated to helping distributor sales professionals, including publications, online services and end-buyer catalogs. For more information please visit www.promomarketing.com.