Promo Marketing’s Continued Coverage from Day Two in Chicago

Although there’s always interest in new items and technologies, the promotional product staples remain strong. “In this economy, the basics are still always the best-sellers,” explained Kippie Helzel, vice president of sales with Custom Plastic Specialties/CPS. She explained that tried-and-true products still make up the bulk of business. “Water bottles are always huge, and we have so many of them, so they are always huge sellers for us. And tote bags are still so big. They’re always a go-to item for people.”

Exhibits and education sessions continued throughout the day until 3:30.