Promo Marketing’s Continued Coverage from Day Two in Chicago
Although there’s always interest in new items and technologies, the promotional product staples remain strong. “In this economy, the basics are still always the best-sellers,” explained Kippie Helzel, vice president of sales with Custom Plastic Specialties/CPS. She explained that tried-and-true products still make up the bulk of business. “Water bottles are always huge, and we have so many of them, so they are always huge sellers for us. And tote bags are still so big. They’re always a go-to item for people.”
Exhibits and education sessions continued throughout the day until 3:30.
- Companies:
- CPS
- Dard Products
- People:
- Mike Ditka
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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