Sending Mixed Messages

What’s the buzz about? Have traditional tactics taken a nosedive? And what, exactly, is “new media,” anyway? For answers to these questions and more, Promo Marketing turned to Holly Berkley, interactive marketing consultant and author of “Marketing in the New Media,” for a pro’s eye view on navigating the new marketing mix. PM: For starters, can you give a quick overview on the types of marketing vehicles that fall under the “new media” heading?