Sending Mixed Messages
TEACH AN OLD MARKETING CAMPAIGN SOME NEW-MEDIA TRICKS FOR MULTICHANNEL SUCCESS
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Holly Berkley: While traditional media includes television, radio and print, new media refers to media delivered through newer technologies such as iPods, cell phones and, of course, the Internet. New media allows for more consumer control and engagement than traditional media.
PM: How have some of your clients used these mediums in their marketing efforts?
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Christen Gruebel
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