THE WORKINGS OF the global economy are beyond ordinary levels of comprehension. The flow of money across international boundaries happens at the speed of light thousands of times a day. Conceptual currency, carried on cables, disappears from New York, appears in China, is split between branches in Beijing and Hong Kong, is converted and withdrawn. The whole system is held together by the even more abstract concepts of faith and agreement. People agree the green, paper rectangles have value, and they have faith the same agreement will be in place each day.
As a testament to the strength of the consensus, financial institutions exist seemingly everywhere. But with so many struggling to make a dollar, standing out can be difficult. The resulting efforts to do so are seen in the plethora of products that awaits each person who enters a bank—good news for the distributor seeking to make his own bread for the day.
Unsurprisingly, what often gets the green is the iconic color and recognizable symbols of money itself. When discussing promotional products for the sector, Sandee Coburn, sales coordinator at St. Louis-based Ariel Premium Supply, said, “Usually green items go to financial industries.” Similarly, as Ariel Premium Supply is most known for stress relievers, “the two most popular stress relievers are our dollar sign and the hundred-dollar bill,” she added.
Coburn further commented on financial institutions utilizing the mass appeal of sports. She said she was surprised to see pedometers, an item thought to target health-related promotions almost exclusively, become very popular among banks and financial institutions. “It’s just one of those things that we didn’t necessarily think in advance was going to have a big impact on the financial industry, but they do certainly get orders,” she revealed. Some organizations have put their logo on sports ball stress relievers that were available in stadiums and parks. With a strong correlation between the stadiums and financial institutions, capitalizing on sports themes may be an appropriate and underutilized avenue.