The Business of Gift Giving
Corporate gifting retains classic appeal
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There are a number of trends taking place in the promotional business gifts and awards category. According to Jay Donlin, vice president of sales and marketing at Visions Awards & Awardcraft, Celina, Ohio, corporations are moving toward “using natural materials with an emphasis on functionality and classic styling.” In his company’s case, natural materials, such as cherry wood embedded with natural green marble, are being used to create attractive business gift items, including desktop boxes, desk clocks and picture frames. The company also uses a combination of other materials for the construction of business gifts, including wood and crystal, as well as stainless steel and marble.
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- Companies:
- Awardcraft
- Visions Awards
- People:
- Jay Donlin
Cynthia T. Graham
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