CAMPUS STYLES FROM DUSK ’TIL DAWN
THE COLLEGE DEMOGRAPHIC has long provided inspiration for artists, musicians, activists, sports enthusiasts, and as of late, presidential candidates. This important crowd is also where most designers and fashion-industry insiders who know anything about anything go to for creative guidance. If co-eds are wearing it, talking on it or riding in it, it will surely survive.
In the case of promotional collegiate apparel, which has traditionally been regulated to the all-too-familiar sweatshirt/sweatpants/jeans/T-shirt/baseball cap/sneakers ensemble, there seems to be a rise in a trend toward more fashionable clothing. And these fashions outfit students (and their parents) in stylish selections from dusk ’til dawn.
While today’s co-eds may not be too familiar with the admonition, “Always wear clean underwear in case you get hit by a bus,” they should know a thing or two about what it means to “dress to impress.” And, according to JoAnne Grazzini, national sales director at BedHead Pajamas, Los Angeles, looking good at bedtime is just as important on campus as making the grade (well, maybe not that important). “We’ve got a great hipster PJ, which is a younger, more tailored fit than our classic-fit pajama style,” she explained. “College students especially like the low-rise pants.”
A newcomer to the industry this year, BedHead Pajamas’ line includes a wide selection of high-end, high-fashion pajamas with “fun, bright colors; big polka dots and bold prints,” Grazzini said. And while the company’s items were originally designed for higher-end clientele, Grazzini said many of its pieces translate well for the collegiate market. “We’ve got great sleepwear for all ages,” she said. “Pajamas are always great gifts, especially for college students.” She further noted the company’s clothing has been featured on the Oprah Winfrey Show as well as in People magazine, pop-culture musts that prove there’s nothing tired about sleepwear.