Promotional Apparel Goes for a Ride
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Churning inside of Lambert was the idea of producing apparel with the New York subway system as its sole focus. With no prior knowledge of the garment industry, she took her idea to the New York Transit Museum, which at the time, she said, had very little product. “I introduced the museum to my idea for T-shirts and other accessories that I thought would be great for them. They asked me to draw up some products. I did, and they became very interested in the idea.”
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